Emily Trespas: Migration

Art Along The Trails

A community-driven outdoor art exhibit.

 

Art and nature bring beauty into our lives, inspire us with wonder and curiosity, and spark our imaginations and creativity.

In 2019, the Andover Arts & Culture Alliance (AACA) partnered with the Andover Village Improvement Society (AVIS) to celebrate AVIS’ 125-year anniversary.

The aim: build bridges between art lovers and nature lovers in order to strengthen a community.

 

 

CHALLENGE

By sharing the creativity of local artists with visitors to the AVIS trails, the AACA hoped to

Honor the natural environment

Celebrate the efforts of their fellow residents who preserve and maintain a network of thirty reservations that include forests, fields, wetlands, and vernal pools

Raise awareness within the broader community for the artists living and working in their midst

Services Provided

Exhibit Strategy

Partner Management

Producing & Logistics

Promotion & PR

Context

The AACA was formed in 2017 to provide an opportunity for local arts and culture organizations to collaborate in an effort to bring greater focus to the rich cultural offerings in Andover.

Meanwhile, AVIS is a 125-year old land conservation organization with a mission to acquire, protect and maintain land in its natural state in the town of Andover, Massachusetts.

Both organizations are community-driven and primarily volunteer-based entities providing great value to the town of Andover and its residents.

 

 

Cassie Doyon: Empty Nest

Silver Labyrinth Design: Copper Milkweed

APPROACH

Together, we decided to produce a small-scale community-driven temporary art exhibit.

An open call was posted throughout the region inviting artists and community groups to submit proposals for artworks they would install on the trails.

Applicants were encouraged to consider how the natural world informs their art and how their art compliments the natural world with particular emphasis on AVIS’ trails.

Artists and community groups from the local area responded with projects ranging from sculptures and photography to interactive installations and story walks.

The exhibit was up from June through September.

IMPACT

Artists and exhibit seekers were drawn out to see artworks on trails they had never visited before. Meanwhile, nature lovers and regular trail visitors let us know that they enjoyed discovering the new temporary additions to their hikes.

The two organizations were both happy with the results and are continuing to work together to build bridges between the arts and the natural assets of this suburban community. Based on audience and artist experience findings from the pilot year, we are iterating and planning some experience design upgrades for future years.

 

 

Rich Vogel: Andover Trails In Black And White