USABILITY TEST FINDINGS
User testers agreed with original interviewees that:
Organizing actions must be very easy and part of a current flow.
Users are too busy to organize contacts after they are a confirmed connection.
Once users hit a critical mass of connections, they want to organize their contacts to find and remember them more easily.
Testers did not agree about:
How much contact record information they wanted.
Where they wanted to access the contact record information either integrated into the highlights section on their connection’s profile page or on a separate page.
What “tags” should really be named – tags, labels, custom groups.
Given the small scale of our usability testing, we ended up making final design choices for these issues based on what we, as designers, thought might be best received. To actually determine the “right” solution to these kinds of usability questions, LinkedIn’s 630 million user-base could provide ample ground for A/B testing multiple options.
Liked accessing both tag and notes features during the “connection” flow and from the Profile Page of a contact.
Liked being able to see their own tags and shared attributes on the results/listing screens.
Liked that they could create custom tags that represented experiences, events, and other attributes that they or their contacts are not publishing on their profiles.
Wanted the My Network and Manage My Network pages to be merged into one page.
Did not see the value in LinkedIn suggesting “experience” or “education” tags that the system already highlights. However, users did see value in being reminded of tags they had created for other contacts, in case there was an attribute they wanted to apply to multiple contacts.
Did not want to batch-tag multiple connections simultaneously on the mobile app. They expected and wanted to search contacts one-by-one and add the tag, because on the phone doing anything but search requires too much scrolling.