DESIGN STRATEGY & PROTOTYPE
From the user research, I developed a proto-persona, Jamie, and began the design process by focusing on Jamie’s key pain-points, which were:
Her concern about storms.
Her uncertainty about storm alerts, and how they really apply to her.
The pressure & desire she feels to get back up and running as quickly as possible.
Her lack of access to the internet or electricity during or after a storm.
It seemed like the best way to ensure that Jamie could stay focused on her responsibilities and commitments before, during and after a big storm would be to encourage her to prepare any non-perishables, equipment or home improvements well in advance, and then in the immediate lead-up to a storm provide her with clear, actionable alerts, and reminder lists for things that can really only be bought or done in the day or two before a storm.
Because of the project time limitations, I focused on building out and testing two versions of the the immediate lead-up user flows.
In addition to supporting the user’s goals, I wanted the visual design to be calming and un-alarmist. I tried to keep the screens focused on the most important action-oriented information, with simple and consistent buttons, subtle visual cues, familiar icons, and, in its iPhone version, recognizable iOS list management actions.
Jamie lives in a coastal city that is regularly hit by hurricanes between August and October each year. Because storms in the region have been so severe in recent years, she takes prepping relatively seriously.
A few months ago, Jamie downloaded the Storm Prepper App and already set the app up with her location information. She completed all the advance preparations the app recommends, like putting together a bug-out bag and compiling emergency documents. She also customized some of her pre-storm to-do lists.