I enjoyed working on this project, working to not just develop a solution for the users, but also identify ways to align that solution with ID Home’s values, beliefs, and business goals. While the user research was limited, it provided enough key insights to inform both a critical strategic decision about the information architecture of the site, as well as numerous tactical opportunities to deepen users’ connection to ID Home’s brand. If I had a third week for this project, I would have pursued wider usability testing, to vet and validate the value such a site might offer ID Home’s décor shopping customers as well as its design clients.
However, at the end of the day, although this solution may offer ID Home a strategy for reducing the time-management barrier that their customers experience, one has to ask the basic financial question: Will helping users shop their local values create enough additional revenue for ID Home to offset the cost of creating and maintaining the e-commerce inventory and systems?
I don’t have an answer to this question, but it set me to wondering if an e-commerce back-end resource shared amongst all Pleasantville’s local retail businesses might bring the costs down enough to make online selling a viable option.